If you’re too close to anything, you’ll wake up one morning and you’ll look like a complete ass.
Relational publishers have to be mindful of the symbiotics of physical, digital, social, cultural, technological, and economic factors, in addition to poetical/aesthetical concerns.
Relational publishing is preoccupied with publishing's effects, extending beyond the form of the publishing object and its attendant meanings and cultural symbolism.
It is concerned with performance or use, not as the natural result of some intended functionality but rather in the realm of behavior and uncontrollable consequences.
It explores more open-ended processes that value the experiential and the participatory and often blur the distinctions between production and consumption.
From Project to Product to [coalesce into a single] Process.