Q: How to read taglines (i.e. branding slogans) for the "IMDb bottom 100 movies" as voted by IMDb.com users? Q: As documentation of a series of "unsuccessful (marketing) lines"? Q: How to read a poetry book composed of taglines for the "IMDb bottom 100 movies" as voted by IMDb.com users? Q: As documentation of a series of "unsuccessful (marketing) lines" remarketed as literature? Q: How to write taglines for a poetry book composed of taglines for the "IMDb bottom 100 movies" as voted by IMDb.com users? Q: "Surf's Up (2010)" is remarketing taglines for the "IMDb bottom 100 movies" as voted by IMDb.com users as literature!!!? Q: How to write a successful tagline that sums up the tone and premise of a product? Q: How to write taglines successful enough to warrant inclusion in (popular) culture? Q: How to write taglines? Q: How to write? Q: How to? Q: How? Q: How to? Q: How to read? Q: How to read taglines? Audun Mortensen Berlin, July 2010

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