BOOKS: SURF'S UP (2010)

Audun Mortensen
Published: 2011
Language: IMDB
349 Pages Hardcopy
Perfect bound
buy at AMAZON

cover
excerpt SURF'S UP (2010)

Q: How to read taglines (i.e. branding slogans) for the “IMDb bottom 100 movies” as voted by IMDb.com users?
Q: As documentation of a series of “unsuccessful (marketing) lines”?
Q: How to read a poetry book composed of taglines for the “IMDb bottom 100 movies” as voted by IMDb.com users?
Q: As documentation of a series of “unsuccessful (marketing) lines” remarketed as literature?
Q: How to write taglines for a poetry book composed of taglines for the “IMDb bottom 100 movies” as voted by IMDb.com users?
Q: “Surf’s Up (2010)” is remarketing taglines for the “IMDb bottom 100 movies” as voted by IMDb.com users as literature!!!?
Q: How to write a successful tagline that sums up the tone and premise of a product?
Q: How to write taglines successful enough to warrant inclusion in (popular) culture?
Q: How to write taglines?
Q: How to write?
Q: How to?
Q: How?
Q: How to?
Q: How to read?
Q: How to read taglines?

Audun Mortensen
Berlin, July 2010